○ Purpose

 - To pique the public interest in Goryeo ginseng and boost its consumption with various tasting events for its drinks and foods and other experiential programs in regions with large floating population of local and international tourists

○ Event Date

 - Jun. 17 and 18, 2017

○ Event Venue

 - On Ssamji-gil, Insa-dong

○ Key Details of the Event

 - ginseng beer, fried ginseng, tasting of recipes honored at Ginseng cooking competition etc.

 - It delivers tasting events and experiential programs such as Goryeo ginseng quiz, ginseng drink brewing, and Good Luck event.

○ Participation 

 - 70,000 persons (estimated 50,000 locals and 20,000 internationals)